The local network for national brands, reaching an audience of 4.5 million adults in print across the UK
1Local is the display advertising solution across 74 paid-for local daily titles across the UK in print and online, and gives advertisers the ability to connect with their audience through a trusted medium.
Increase reach to a unique audience
A circulation of 1.9 million that delivers 2.9 million unique readers that don't read a national newspaper, 1Local collectively reaches 4.5 million adults (excl. Northern Ireland) across the UK
Base: All Adults
Sources: NRS April 2014-March 2015, JICREG Apr 2015
Who is using 1Local?
Easy to book
1Local is one order, one invoice and one piece of copy - copy can also be split to the 12 TV area splits
Contact Justin Fenton or Ian Sweeney for more information
The local platform for national brands
1Local is an excellent vehicle for a large client like Tesco to talk directly to communities across the UK in a highly trusted environment.
Vanessa Doyle, head of press and cinema at Initiative
We use 1Local to complement our national press schedule as it can add incremental coverage as well as allowing us to talk to our customers within a trusted and relevant environment.
Richard Smith, head of marketing communications planning, Marks & Spencer
1Local adds incremental reach to our press plans, covers the ASDA store footprint and provides niche product categories within Asda a platform in which to stand out against all of the corporate messaging in national media.
Erinne Parish, associate director at Carat