Readership & Coverage

British people are among the most avid local newsbrands consumers in the world, with 78 per cent of all British adults (40 million people) reading a local newspaper or accessing a local website. 

Local newsbrands are consumed across different platforms

Local Newspapers 50%
Local Websites 51%
Local Newspaper or Website 78%

 There is a strong presence of local media throughout the UK

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Region Newspaper reach (%) Website reach (%) Cross-platform reach (%)
Central Scotland  70% 60% 92%
Borders  82% 38% 92%
South West 66% 54% 87%
North Scotland   78% 32% 87%
Lancashire 64% 50% 85%
North East 56% 52% 82%
Wales and West 55% 52% 81%
Midlands 59% 43% 79%
East England  64% 37% 79%
Yorkshire 51% 40% 73%
Southern 47% 37% 68%
London 36% 20% 46%

Regional press has a high solus readership

20% of those who read a regional newspaper do not read a national

 (GB Q3 TGI 2014)