News

Thomas Cook and Volkswagen New Clients for 1Local

13Aug
2015

Thomas Cook and Volkswagen have used 1Local – the local press package for national clients – for the first time.

Clients to have used the regional press package in July include Carpetright, P&G, Shearings, Tesco, Thomas Cook and Volkswagen.

Run by Local Media Works, 1Local is the local network for national brands reaching an audience of 4.5 million adults in print across the UK through 74 paid-for daily titles.

The package facilitates booking by allowing clients to book space in all the local press industry’s daily titles with just one order.

Vanessa Doyle, Initiative head of press and cinema, said: “1Local is an excellent vehicle for a large client like Tesco to talk directly to communities across the UK in a highly trusted environment.”

Justin Fenton, Local Media Works head of marketing, said: “1Local allows national advertisers to tap into the power of local press which delivers real consumer action.”