Public Health England Launches Featurelink Campaign 


A major drive to help people stay well this winter has been launched in more than 200 local media titles through Local Media Works' Featurelink service by Public Health England and NHS England.

The NHS ‘Stay Well This Winter’ campaign is urging people age 65 or over, or those with long-term health conditions, such as diabetes, stroke, heart disease or respiratory illness, to prepare for winter with advice on how to ward off common illnesses.

There are 219 local and daily titles on the ad schedule for the campaign which kicks off next month will see branded features appear next to the ads.

Government departments such as the Communities Department and Department for Work and Pensions are regular users of Featurelink which allows national advertisers to connect with local communities.