JICREG CEO Presents Print and Digital Research Forum


JICREG chief executive Keith Donaldson presented to 150 leading media research practitioners from around the world at a Print and Digital Research Forum event this week.

Keith presented a paper detailing JICREG’s methodology and how the measurement system delivers a “a solid and credible reputation for print measurement as well as an innovative approach to the multi-media marketplace.”

Keith explained to delegates the process for data collection and modelling process used for JICREG.