DWP Runs Universal Credit Featurelink Campaign


The Department for Work and Pensions is running their Universal Credit campaign with Featurelink for three weeks to announce changes to their benefit schemes. 

The Local Media Works' Featurelink service creates branded features in local news brands across the UK to complement and connect national campaigns with local news brands.

The Universal Credit campaign will run in North West England, the West Midlands and South London for three weeks in 18 regional titles ending on 19 March and encourages people to think about their current working situation and to raise awareness of the support and advice available to them. 

The campaign follows YouGov research which found local press in print and digital is more than three times as trusted for local news and information than search engines and social media.

For more information on Featurelink please contact Justin Fenton,