News

DWP Launches Featurelink Campaign

11Jan
2018

 The Department for Work and Pensions is running a Featurelink campaign encouraging people to better understand their state pension and highlighting the benefits of workplace pensions. 

Featurelink, the Local Media Works service for national advertisers, allows advertisers to target local communities with a powerful combination of local press advertising and native content.

The DWP ad and native content will run for three weeks in local daily and weekly titles from Monday (15 January).

A number of national advertisers are lined up to use Featurelink in 2018, with last year’s bookings including Dobbies, Specsavers, the Department for Education and Cancer Research. 

Local Media Works also has the 2018 anniversary listings available for purchase which have details of companies in the UK that are celebrating a significant anniversary during 2018.

The listings can open up lots of new advertising and promotional opportunities for publishers.

For more information please contact Justin Fenton at justin@localmediauk.org or 0207 963 7200.