News

Boots Runs Featurelink Campaign

02Jan
2015

Boots is running a Featurelink campaign in the new year promoting the cancer support services available to people across the UK.

Running this month, the campaign by Boots and Macmillan and will see local newspapers carry advertising and editorial content promoting local services available to cancer sufferers.

Featurelink is the Local Media Works native content service for national advertisers. It allows clients to place advertising and regionally tailored editorial in local newspapers across the UK.

Featurelink is used regularly by national advertisers and government departments for large campaigns such as Fire Kills.