Pete Markey Launches Local Media Works Awards 2019

TSB Bank chief marketing officer Pete Markey has launched the Local Media Works Awards today while highlighting the power of local media for national advertisers.  The awards, powered by JICREG the industry cur...


Nationwide Roadshow Launched For JICREG True Local

A roadshow to help agencies and publishers understand the new JICREG True Local audience measurement system, which has been backed by MediaCom Worldwide chairman and chief executive Stephen Allan, has kicked off this week. Agencies and publ...


JICREG True Local: Mobile Doubles Local Media Audiences

Mobile boosts local media’s audiences by 94 per cent, with the industry now reaching 40.6 million adults a month in print and digital, according to the local sector’s new cross platform audience currency JICREG True Local. The n...


Local Media Works To Meet Camelot

The power of local media as an advertising medium in print and digital is to be highlighted to Camelot next week, as part of Local Media Works’ programme of meeting with media agencies and advertisers. LMW head of marketing Justin Fen...


Bullivant Media Podcasts Reaching Thousands

Bullivant Media has seen the weekly podcasts for three of their Worcestershire titles – the Redditch Standard, Bromsgrove Standard and the Worcester Observer grow in popularity since launching in March 2018. Claire Bullivant, a journa...