DWP Runs Featurelink Campaign

The Department for Work and Pensions is running a Featurelink campaign encouraging people to plan for their retirement. The ad, and accompanying native content, is running in daily local news brands across the UK over four weeks. Featu...


Newsquest Launches Two New Titles

Newsquest has announced the launch of two new titles in the north of England. Salford City News is a brand new title which will launch in print as a weekly newspaper with the cover price of 80p and online at on 24...


Powerful 2019 Local Media Front Pages

Local media as produced powerful stories in 2019, with campaigns including the collaborative ‘Power up the North’ from newspapers across the north of England, and the Kent Messenger's investigation into gun crime. These stories...


Local Media Works Presents To DWP Marketers

Fifty marketers from the Department for Work and Pensions were briefed on the power of local media for advertisers by Local Media Works last week. At a briefing session, Government marketers heard about the latest trends and insights from L...


Pete Markey: Local Journalism More in Demand Than Ever Before

Pete Markey, chief marketing officer at TSB Bank, has written of "reconsidering" local media as its audience continues to grow. Pete Markey is the chair judge of the Local Media Works Awards, which highlight the power local media has as a highly...