Local Newspaper Week to Highlight Power of Campaigning Journalism

This year’s Local Newspaper Week in May will develop the Making a Difference theme, highlighting the ability of local newspapers in print and online to make a real difference to the communities they serve through powerful and effective cam...


Blanche Sainsbury: Local Media Should be Proud of Huge Audiences

The local media industry should be proud of its huge and growing audiences which are fuelling sharp growths in digital revenues, Local Media Works chairman Blanche Sainsbury has written in a piece for MediaTel. In the piece published t...


Featurelink Campaign Drives Online Engagement for Right to Buy

A campaign in Featurelink promoting the right to buy initiative  to council and housing association tenants  across the UK drove high levels of online engagement, a case study has found.   In September last year, the advertis...


National Tyres Runs Featurelink Winter Safety Campaign

National Tyres and Autocare is running  a Featurelink campaign to highlight precautions drivers can take to reduce the risk of breaking down during the winter months. Ads are booked in 70 local press titles across the UK to run next we...


Campaign Top 10 Regional Press Ads 2014

1. John Lewis, ‘John Lewis Southampton’ Impossible to knowingly undersell, this clever campaign promoted new departments at the John Lewis store in Southampton. As the biggest store in the city’s West Quay development is...