News

22Jul
2015

Senior Government Marketer Says Local Press Ads Drive Engagement

Mary-Ann Auckland OBE, Communities Department head of campaigns and marketing, has written of the importance of the trusted local newspaper environment which gives central Government advertising "much greater relevance and engagement." ...

16Jul
2015

Sue Unerman: Local Media Delivers ‘Powerful Boost’ for Advertisers

In a blog post for Media Week today, MediaCom chief strategy officer and Local Media Works Awards judge Sue Unerman has written that the awards are a “welcome reminder” of the “powerful boost” local media gives to ad...

15Jul
2015

DFS: Local Press Advertising ‘Drives Real Action’  

DFS campaign marketing manager Patrick Milne, one of the judges for the Local Media Works Awards, has spoken of the importance of local press to the furniture store's marketing.  Patrick said highly trusted local press was a "vital part...

08Jul
2015

Three Weeks Left to Enter Local Media Works Awards

Three weeks remain for media planners to enter the inaugural Local Media Works Awards - the local media industry’s new competition for media planners. Planners must write a local press media strategy in response to a brief for a...

07Jul
2015

Johnston Press Acquires Brighton & Hove Independent

Johnston Press has acquired the free weekly Brighton & Hove Independent which launched in 2011. The free weekly has a weekly print circulation of 13,005 copies with more than 300 distribution points across Brigh...