RNLI Uses Featurelink for Fish Supper Campaign

The RNLI has launched a wave of Featurelink activity across the local press to promote its fish supper fundraising initiative.  The charity - a regular user of Local Media Works’ native content service - has run ads next to edito...


Thomas Cook and Volkswagen New Clients for 1Local

Thomas Cook and Volkswagen have used 1Local – the local press package for national clients – for the first time. Clients to have used the regional press package in July include Carpetright, P&G, Shearings, Tesco, T...


Judging Held for Local Media Works Awards

A panel of judges from across the media industry met yesterday to pick winners for the inaugural Local Media Works Awards.   The panel looked at entries from media agencies and picked winners for each of the six awards categories: ...


Blanche Sainsbury: Local Newsbrands Are Increasing Cross Platform Reach

Local Media Works chairman Blanche Sainsbury has written of the increased cross platform reach of local media, and the importance of Sir Martin Sorrell's comments about the news media industry earlier this year.   Blanche, Local World...


Local Media Works Awards - New Award Celebrates 'Best of Best'

 A new category has been unveiled for the Local Media Works Awards. Celebrating the best proposal submitted, the judging panel, consisting of senior media industry figures, will identify who deserves to take home the best campaign entr...