News

Local Media Works Provides Media Agency Update

26Feb
2015

1Local the local press daily package for national advertisers is going from strength to strength now hitting £10million in revenue to the local media industry with a host of new national advertisers in 2015 including P&G, Specsavers, HSBC and Bensons Beds.

‘Clearly having a massive readership of 4.8 million with 2.9 million being non national press readers, advertisers are seeing a unique opportunity to complement their national press schedules with a package that adds such additional cover in regions around the UK’

Justin Fenton, Head of Marketing, Local Media Works

Local Media Works is updating media agencies and national advertisers on the latest trends and insights in local media. Briefing sessions also include details about 1Local - the local media package for national advertisers. Justin Fenton and Ian Sweeney met with the planning and activation teams from Initiative on Thursday 26 February. Media agencies and advertisers interested in an update should contact LMW head of marketing Justin Fenton at justin@localmediauk.org.

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Featurelink has brought in £1million in starter ad revenue to the industry so far in 2015.  Boots, National Tyres, Department of Energy and Climate Change, Department of Communities and Local Government, Public Health England and Aviva. Featurelink is the native content service for advertisers to create branded features in local media across the UK. Complement and connect national campaigns with local features.