DWP Launches Featurelink Campaign

 The Department for Work and Pensions is running a Featurelink campaign encouraging people to better understand their state pension and highlighting the benefits of workplace pensions.  Featurelink, the Local Media Works service f...


LMW Calls On Government To Use Power of Local Media

Government media planners were told about the power of local media in print and digital to deliver real results for Government ad campaigns in a presentation by Local Media Works at Number 10 Downing Street. Justin Fenton, head of marketing...


Specsavers Launches Featurelink Campaign

Specsavers is running a Featurelink campaign encouraging people to book eye tests in more than 360 local news brands this week. Featurelink, the Local Media Works service, allows national advertisers to get closer to local communities by pl...


Government Looks To Strengthen Partnership With Local Media

The Government will look to build upon its partnership with the local media sector because it offers a highly trusted and safe environment for advertisers and powwerful connection with local communities, a senior figure in Government communicati...


GSK’s Andy Bolden Says Engagement With Local News Brands ‘Critical' for National Advertisers

GSK’s media director for Europe Andy Bolden, a judge for this year’s Local Media Works Awards, has said that it is “critical” for national advertisers to use local newsbrands amid widespread concern around brand safety an...