News

29Jul
2015

Blanche Sainsbury: Local Newsbrands Are Increasing Cross Platform Reach

Local Media Works chairman Blanche Sainsbury has written of the increased cross platform reach of local media, and the importance of Sir Martin Sorrell's comments about the news media industry earlier this year.   Blanche, Local World...

24Jul
2015

Local Media Works Awards - New Award Celebrates 'Best of Best'

 A new category has been unveiled for the Local Media Works Awards. Celebrating the best proposal submitted, the judging panel, consisting of senior media industry figures, will identify who deserves to take home the best campaign entr...

22Jul
2015

Senior Government Marketer Says Local Press Ads Drive Engagement

Mary-Ann Auckland OBE, Communities Department head of campaigns and marketing, has written of the importance of the trusted local newspaper environment which gives central Government advertising "much greater relevance and engagement." ...

16Jul
2015

Sue Unerman: Local Media Delivers ‘Powerful Boost’ for Advertisers

In a blog post for Media Week today, MediaCom chief strategy officer and Local Media Works Awards judge Sue Unerman has written that the awards are a “welcome reminder” of the “powerful boost” local media gives to ad...

15Jul
2015

DFS: Local Press Advertising ‘Drives Real Action’  

DFS campaign marketing manager Patrick Milne, one of the judges for the Local Media Works Awards, has spoken of the importance of local press to the furniture store's marketing.  Patrick said highly trusted local press was a "vital part...