Local Newsbrands Grow Social Media Engagement

Local newsbrands have seen large increases in social media engagement and web traffic over the last year. According to Local Media Works analysis, the titles measured for social media engagement by ABC grew Twitter followers by 44 per cent...


Archant Launches Media Auctions For The New European  

Archant has announced that it is opening up commercial space on The New European for a number of media auctions, on the back of the pop up newspaper’s extended publication run. Archant will invite media agencies and brands directly to...


Less Than a Month Left to Enter Local Media Works Awards

Media planners and creatives have just under a month left to enter the Local Media Works Awards for the chance to win the awards prize of two flights to New York. The awards challenge media planners to come up with a campaign for Virgi...


James Murphy: Local Media ‘Immensely Effective’ For National Brands

James Murphy, Adam&Eve co-founder, has written a piece for Local Media Works in which he says that local media can be “immensely effective” for national brands because of its “unique, highly trusted, and participatory relat...


RNLI Launches Featurelink Campaign

The RNLI is to launch a Featurelink campaign over the summer to tell supporters about changes to the way it communicates with them. Advertising space is booked in nearly 50 daily and weekly local newspapers across the UK and, through Featur...