News

23Jun
2015

What Do Key Media Figures Think of Local Media?

Local newsbrands are still viewed as a powerful asset by key figures in media. They are seen as the trusted medium to convey an advertising message by large scale media agencies while offering an effective environment to national advertisers. An...

23Jun
2015

Local Media Works Launches Awards for Media Planners

The inaugural Local Media Works Awards, the local media industry’s new competition for media planners, has launched today. Organised by Local Media Works, the marketing body for the local news media industry, the new awards will chall...

16Jun
2015

DWP Uses Featurelink for Workplace Pension Campaign  

The Department for Work and Pensions has booked a second wave of Featurelink - Local Media Works’ native content service for national brands - to publicise workplace pensions and the benefits of enrolment. Advertising is booked to app...

11Jun
2015

Local World Launches National Website for Quirky Content

Local World las launched www.quirker.co.uk - a new website aimed at a young social audience celebrating the best of real life eccentric content. The site takes the weirdest and most wonderful stories already produced across Local World...

29May
2015

Northern Echo Launches Metered Paywall

The Northern Echo has launched a metered paywall for its website.   Users are able to access ten articles each month before being asked to register with the site. Once registered, each user will be able to read a further ten articles f...