The winners of this year’s Local Media Works Awards which is sponsored by JICREG and celebrates the power of local press as a medium for national advertisers will be revealed at the awards ceremony in a fortnight’s time.
The winners of each of the five awards categories - best original thinking, best strategy, best use of content, best use of local targeting, and best use of multi-platform – will be revealed at the event on 9 November.
The overall winner, deemed by the judges to have planned the best campaign for Airbus with local and regional media at its core, will pocket £1,000 of Apple vouchers.
Entries were judged by a panel of senior media industry figures chaired by former Starcom Mediavest Group UK chief executive Stewart Easterbrook.
The judging panel consists of:
- Brandon Bell, Specsavers head of regional and local marketing;
- Andy Bolden, GlaxoSmithKline Europe media director/global head of trading;
- Owen Brace, DWP deputy director of communications;
- Liam Reynolds, managing director, national sales, Johnston Press;
- Kathryn Edwards, Airbus employment marketing advisor;
- Justin Fenton, Local Media Works head of marketing;
- Patrick Milne, DFS campaign marketing manager;
- Craig Nayman, Archant chief commercial officer, and Local Media Works chairman.
Stewart said of the entries: “You get a real sense of passion around local media coming through from the entries and a real belief in the fact that local media is still very relevant to the young age groups that we’ve been looking at.”
Kathryn Edwards, UK employment marketing specialist, Airbus, said: “We know local media is very important to the local community and it’s one of the key ways for us to engage with local people and keep them involved with Airbus.”