Latest Awards News

MGOMD Wins Local Media Works Awards Best of the Best

21Oct
2015

MGOMD has won the inaugural Local Media Works Awards Best of the Best award for planning an outstanding national campaign in local media.

The award was the culmination of the Local Media Works Awards ceremony this evening which saw media agencies from across the UK rewarded for outstanding work in six categories.

The winners are:

  • Best use of multi-platform - Joint Winners  - Rocket Network ‘Make Binning Fun’ and MediaCom ‘There is an 'i' in Community’
  • Best strategy - MGOMD ‘#TheBIGSpringClean’ 
  • Best original thinking - MediaCom ‘There is an 'i' in Community’
  • Best use of content - MediaCom ‘Community Clean Up’
  • Best use local targeting - MGOMD ‘#TheBIGSpringClean’
  • Best of the best - MGOMD ‘#TheBIGSpringClean’

Organised by Local Media Works, the marketing body for the local media industry, the awards asked entrants to plan a campaign for a fictional campaign from the Department for Communities and Local Government, with the work assessed by a high profile panel of judges:

  • Blanche Sainsbury, Local Media Works chairman and Local World commercial director
  • Sue Unerman, MediaCom chief strategy officer
  • Brandon Bell, Specsavers head of regional and local marketing
  • Mary-Ann Auckland, Communities Department head of campaigns
  • Graeme Adams, BT head of media
  • Patrick Milne, DFS campaign marketing manager
  • Keith Gulliver, The Post Office head of marketing
  • Hamish Rickman, Virgin Atlantic Airways head of brand engagement

Around 100 guests from media agencies and publishers attended the Local Media Works Awards ceremony at the Hospital Club in Covent Garden. A winners booklet with details of all the winners and shortlisted campaigns was distributed at the event.  

Blanche Sainsbury said: “I would like to extend my congratulations to all the winners in the inaugural Local Media Works Awards which have demonstrated that local media remains highly relevant to the media planning community.

 “Local media is a powerful and effective medium for national and local advertisers alike and our audiences are growing and becoming more engaged with our unique local content.”