Latest Awards News

Local Media Works Awards Launch With Virgin Atlantic Brief


The Local Media Works Awards which challenges media planners to answer a brief set by Virgin Atlantic for the chance to win the awards prize of two flights to New York has launched today.

A judging panel chaired by  former Starcom Mediavest Group UK chief executive Stewart Easterbrook will assess entries from across the media industry for the awards which are organised by Local Media Works. 

Stewart, strategic adviser to business in media communications, data analytics and technology,  said: “I am delighted to have been asked to chair the judging panel for the Local Media Works Awards which will get media planners thinking hard about what local can do for national advertisers.

“Local media now serves huge audiences across print and digital and I will be fascinated to see how entrants make use of this unique multiplatform proposition which provides deep and trusted engagement with local communities.”

The awards cover five categories; best original thinking, best strategy, best use of content, best use of local targeting, best use of multi-platform, and a new creative category for creative agencies which will be judged by Adam&Eve founder, James Murphy.

Craig Nayman, Local Media Works chairman and Archant chief commercial officer, said: “Local media remains a powerful platform for national advertisers due to its deep seated connection with local communities and rapidly growing reach.

“The Local Media Works Awards aims to highlight and champion the unique strengths of local media, which is read by 40 million people every week, and get media planners thinking about how local can augment their national campaigns.”

In addition to Craig and Stewart, the judging panel for the awards is:

  • Hamish Rickman, Virgin Atlantic vice president, marketing;
  • Brandon Bell, Specsavers head of regional and local marketing;
  • Pinky Badhan, Communities Department head of campaigns;
  • Clare Kendrick, BT head of media;
  • Patrick Milne, DFS campaign marketing manager;
  • Keith Gulliver, Post Office head of marketing.

Hamish said: “I am delighted to once again be involved in the Local Media Works Awards which showcases the power and relevance of local news media for national brands such as Virgin Atlantic.

“Virgin Atlantic has expanded its services to fly from airports across the UK including Manchester, Glasgow, Edinburgh, Birmingham and Belfast and, through the ‘Let it Fly’ campaign, we need to reflect our presence and investment in these communities by making Virgin Atlantic a truly pan UK brand.

“This means deepening our engagement with local communities in the meaningful and highly trusted environment that local media provides, and I will be very interested to see what comes back from agencies in response to the brief.”

To enter go to the Local Media Works Awards website. Entries will close on 9 September at 5pm - 50 days from today - and winners will be announced at the awards celebration party on 19 October at The Hospital Club in the heart of London.