LBA News

Shortlist Announced for Local Media Works Awards


The shortlist for the Local Media Works Awards which celebrates local media’s ability to connect national brands with local communities has been announced today. 

The shortlisted agencies, which were picked by a judging panel chaired by former Starcom Mediavest Group UK chief executive Stewart Easterbrook, are PHD, Mediacom Edinburgh, Starcom Mediavest, MG OMD, Space and Time, RP2, Rocket and Mindshare.

Entrants were challenged to come up with a campaign for Virgin Atlantic with local and regional media at its heart that sensitively encourages local communities to appreciate the unique brand values of Virgin Atlantic.

Scooping the grand prize of two flights to New York, the winners will be announced at the awards celebration party on 19 October at The Hospital Club in the heart of London.

Mr Easterbrook said: “Judging entries for the awards was exceptionally difficult as there was such high quality across the board. The entrants showed a real understanding of local media’s ability to connect national advertisers with local communities. 

“The Local Media Works Awards is an excellent platform to showcase the key strengths of local media across all its platforms and remind planners of the powerful boost it can deliver to the media mix.”

The awards cover five categories; best original thinking, best strategy, best use of content, best use of local targeting, and best use of multi-platform, with the overall winner scooping best of the best.