Industry Snapshot

The latest industry trends on local newsbrands and the value for advertisers.

An overview of the local media industry using latest insights from TGI, JICREG and the LMW database.

Key findings

    • Local newsbrands, in print and online, are among the UK's most popular media, reaching 40 million people a week
    • 28 million people frequently read their newspaper to find out what's happening locally
    • 65% of local readers believe adverts in their local paper help them make decisions

 Local news media is frequently read across various platforms... 

frequently-read

Source: JICREG (April 2016), GB TGI Q4 2016, LMW Database (2016)