The latest industry trends on local newsbrands and the value for advertisers.
An overview of the local media industry using latest insights from TGI, JICREG and the LMW database.
- Local newsbrands, in print and online, are among the UK's most popular media, reaching 40 million people a week
- 28 million people frequently read their newspaper to find out what's happening locally
- 65% of local readers believe adverts in their local paper help them make decisions
Local news media is frequently read across various platforms...
Source: JICREG (April 2016), GB TGI Q4 2016, LMW Database (2016)