Industry Snapshot

The latest industry trends on local newsbrands and the value for advertisers.

An overview of the local media industry using latest insights from TGI, JICREG and the LMW database.

Key findings

    • Local newsbrands, in print and digital, are among the UK's most popular media, reaching 42 million GB adults.
    • Local press in print and digital is the most trusted source for local news and information.
    • Sixty-five per cent of local readers believe adverts in their local paper help them make decisions.

 Local news media is frequently read across various platforms... 

frequently-read

Source: JICREG (April 2016), GB TGI Q4 2016, LMW Database (2016)