Connect Locally Through Native Content

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Native content marketing service through local newsbrands from Local Media Works.

Featurelink creates branded features in local newsbrands across the UK to complement and connect national campaigns with local features.

Enhance national advertising campaigns at a local level

With over 1,000 local newsbrands to choose from, advertisers can reach the heart of communities. With Featurelink advertisers can connect, build awareness and emphasise the message.

Regionalise your content

Speak to a local audience using a message that is relevant to them, with subjects that matter locally and include the local point of view. Ninety -six per cent of people like companies that involve themselves in the community.

Content within a trusted environment

Local media is the most trusted source of information with 40 million interested in local news. 

Guaranteed space next to the advertising message

Book a national advertising campaign and we will guarantee editorial space of at least the same size as the advert.

Recent clients using the Featurelink service:

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DWP Case study

Justin Fenton
Head of Marketing
T: +44 (0) 20 7963 7487