Connect Locally Through Native Content

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Featurelink is a native content marketing service, creating branded features in local news brands across the UK to complement and connect with national campaigns. With local press in print and digital being a trusted platform for local news and information, Featurelink allows advertisers to target communities with a powerful combination of press editorial and native content.

Why should you use Featurelink?

Multimedia content creation

Featurelink can deliver branded features and advertorials on mobile, social, print and online platforms. Through digital content, Featurelink can bring agencies and clients closer to local life and help build a bridge between corporate and community.

Enhance national advertising campaigns at a local level

With over 1,000 local newsbrands to choose from and local newspapers in print and digital being read by 42 million GB adults, advertisers can reach the very heart of local communities (YouGov 2018). Local news brands act as the public’s watchdog, activist and guardian, campaigning on the issues that matter to their readers and making a real difference to the communities they serve. This makes local newspapers an incredibly powerful and engaging context for national advertisers to appear in. Through Featurelink, advertisers can connect, build awareness and emphasise the message of their campaign.

Regionalise your content

Speak to a local audience using a message that is relevant to them, with subjects that matter locally and include the local point of view. Local newspapers don’t just report what’s going on in their area – they actively engage with the social and economic issues that matter to their readers and push for change. Local media reaches more 15-24 year-olds than commercial radio, whilst 65 per cent of people who read a newspaper everyday read a local newspaper (TGI 2017).

Content within a trusted environment

Local news brands are one of the most trusted sources of news and information in a community, ahead of local commercial TV and radio, as well as being three times (74 per cent) as trusted as social media (22 per cent) (YouGov 2018).

Guaranteed space next to the advertising message

Book a national advertising campaign and we will guarantee editorial space of at least the same size as the advert.

Examples of Featurelink advertorials from 2018 in print and digital:

Recent clients using the Featurelink service:

Recent Client Logos

Contact: Justin Fenton
Head of Marketing
T: +44 (0) 20 7963 7487
E: justin@localmediauk.org