Databases & Planning

Media planners and buyers rely on highly trusted audience data to make decisions when planning ad campaigns for clients. Local Media Works is at the centre of audience measurement for local and regional newsbrands, compiling and processing a wealth of information from various sources. This is made available to media planners through the LMW Database (previously the NS Database) and JICREG – the audience measurement and planning currency for local newspapers and their websites. 

Local Media Works Database

 LMW Logo Transparent

The LMW Database provides the most up-to-date and detailed information available on UK local newsbrands across the UK including audited circulation breakdowns, web traffic data and other data on local newspapers and their companion websites. 

Data for each newspaper, website and other platform includes address and contact information, type, frequency, circulation and readership information, both total and by area, advertising rates, format, and publishing day.

Joint Industry Committee for Regional Press Research (JICREG)


The JICREG database provides detailed newspaper readership and website audience data for local newsbrands in the UK. The gateway to this data is JICREG Online which enables advertisers, marketers and campaigners to target tightly defined audiences.