Brandon Bell

Head of Regional and Local Marketing, Specsavers

 Brandon Bell photo FRONT

Specsavers is a partnership of locally-run businesses, committed to delivering high quality, affordable optical and hearing care in the communities they serve.

In line with Specsavers strategy to support and grow business performance and in pursuit of visions and values, Brandon Bell, head of regional and local marketing, leads a team of 19 marketing planners who are responsible for the creation, implementation and management of local, cluster and regional marketing plans for 747 stores in the UK and ROI.

In addition to national media activity, Brandon’s team are responsible for driving consumer engagement and customer visits using relevant and impactful media activity including press, direct marketing, digital and social media, doordrops, outdoor, ambient and other tactical activity.

Joining Specsavers in 2007 and moving to Guernsey, Brandon has worked in a number of sales and marketing roles including Coca-Cola Enterprises, Texaco and Southern Electricity.