Local Media Works, part of the News Media Association, is the home of marketing for local newspapers and their digital platforms, helping advertisers and agencies to better understand the context and power of local media and sharing best practice across its membership.

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Its activities include running PR campaigns such as Journalism Matters and the LMW Awards which raise the profile of local media.

LMW supports member publishers by providing the latest data, insight and research findings, fresh creative ideas, training for sales teams, and the latest industry news and views. LMW is the voice of local media, meeting regularly with advertiser and media agency contacts to brief them on trusted local media’s effectiveness as a platform for national and local advertisers.